And I always had this idea for making a Commercial that have a feature trailer quality, because I like these qualities. They're not generic , they are bold and stand out, they're garbing your attention, they're manipulative, they're immersive.

Capturing your music start with the quality of the room. An effective and supportive acoustic environment is the core. Mixing a song is a selective choice, so understanding the artist vision is imperative to successful process. Mastering provide a final shine, where the not to do is just as important as the to do. Create the moments and they will hear it.

The show can only become a true experience if the curtains are lifted. The distance between artist and his audience dissipating and the listeners can truly immerse and feel the performance as the artist experiencing it. It is my job to remove any obstacles and create an environment where the brain doesn't aware anything other then the performer act. Let the artist feed from the audience energy, let the the audience fully engage in the experience.